Reputation Management Glossary
Learn key reputation management terms. Clear, authoritative definitions for business owners and marketers.
Brand Sentiment
Brand sentiment is the overall attitude and emotional perception that customers and the public hold toward a brand. It i...
Learn more →Customer Experience (CX)
Customer experience (CX) encompasses every interaction a customer has with a business, from initial awareness through pu...
Learn more →Customer Feedback Loop
A customer feedback loop is a systematic process for collecting customer opinions, analyzing the data, implementing impr...
Learn more →Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool provided by Google that allows businesses to manage...
Learn more →Net Promoter Score (NPS)
Net Promoter Score (NPS) is a customer loyalty metric calculated by asking customers how likely they are to recommend a...
Learn more →Online Reputation Management (ORM)
Online Reputation Management (ORM) is the practice of monitoring, influencing, and improving how a business is perceived...
Learn more →Review Aggregation
Review aggregation is the process of collecting and consolidating customer reviews from multiple platforms into a single...
Learn more →Review Gating
Review gating is the practice of screening customers before directing them to leave a public review, typically by first...
Learn more →Review Generation
Review generation is the systematic process of encouraging satisfied customers to leave reviews on public platforms. It...
Learn more →Review Monitoring
Review monitoring is the continuous process of tracking new customer reviews as they are posted across online platforms....
Learn more →Review Response Rate
Review response rate is the percentage of customer reviews that a business has replied to, measured across one or more r...
Learn more →Review Widget
A review widget is an embeddable component that displays customer reviews and ratings directly on a business's website....
Learn more →Sentiment Analysis
Sentiment analysis is a natural language processing (NLP) technique that identifies and categorizes the emotional tone e...
Learn more →Social Proof
Social proof is a psychological principle where people look to the actions and opinions of others to determine their own...
Learn more →Star Rating
A star rating is a numerical score, typically on a scale of 1 to 5 stars, that represents a customer's overall satisfact...
Learn more →Ready to Manage Your Reputation?
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