In 2025, online reviews remain one of the most powerful tools for building trust and driving new business. Whether you run a local café, a multi-location service company, or an e-commerce brand, your online reputation directly influences whether customers choose you over your competitors. But with so many platforms out there, it can be confusing to know where to get customer reviews that truly make an impact.
In this guide, we’ll break down the best review platforms 2025 has to offer, who they’re best suited for, and how you can use them to strengthen your brand’s credibility and attract more loyal customers. By the end, you’ll know exactly where to focus your efforts , and how tools like Reputic.app make managing reviews easier than ever.
Why Review Sites Matter for Local Businesses
Online reviews have evolved into one of the most trusted forms of social proof for today’s consumers. In fact, recent studies show that over 90% of shoppers check online reviews before visiting a local business or making a purchase decision. This means the best review platforms 2025 aren’t just optional , they’re critical touchpoints in your customer’s journey.
Besides influencing trust, online reviews also boost your local SEO. Search engines like Google factor in both the quantity and quality of reviews when ranking local businesses. So when you prioritize where to get customer reviews, you’re not just winning over buyers , you’re also helping your business appear higher in local search results.
Ultimately, businesses that actively collect, monitor, and respond to reviews build stronger customer relationships and outperform competitors who neglect their online reputation. That’s why choosing the right review sites for your industry is step one in staying relevant and visible in 2025.
How to Choose the Best Review Platforms for Your Business
Not all review sites deliver the same value for every business. The key to getting meaningful results is understanding where to get customer reviews that matter to your audience and your industry. Start by researching where your competitors receive the most feedback and where your customers are most active.
For example, a local restaurant may benefit more from Yelp and Google Reviews, while a SaaS company might find Trustpilot or G2 to be the best fit. Likewise, if your business has multiple locations, you’ll want to choose platforms that allow location-specific reviews to help boost local SEO.
Keep in mind that managing multiple sites can become overwhelming without the right tools. This is where platforms like Reputic.app add real value by giving you one dashboard to track, respond to, and analyze reviews across all the best review platforms 2025 has to offer , saving you time and helping you grow trust more efficiently.
#1: Google Reviews
When it comes to the best review platforms 2025, Google Reviews tops the list for nearly every type of business. As the world’s largest search engine, Google integrates reviews directly into search results and Google Maps listings , giving potential customers instant insight into your reputation before they even click through to your website.
Google Reviews have a direct impact on your local SEO. A steady stream of genuine, positive reviews helps your business appear higher in the “Local Pack” and on Google Maps, driving more foot traffic and calls. Whether you run a single-location store or manage dozens of branches, Google should be your first stop when deciding where to get customer reviews.
To get the most out of Google Reviews, claim and optimize your Google Business Profile. Make sure your business information is accurate, add high-quality photos, and respond to all reviews , both positive and negative , to show customers you care about their experience. Tools like Reputic.app make this even easier by alerting you the moment a new review is posted and suggesting AI-powered replies that match the review’s sentiment and tone.
#2: Yelp
For local service businesses, restaurants, salons, and hospitality brands, Yelp remains one of the best review platforms 2025 has to offer. Millions of people trust Yelp to discover new local businesses and compare reviews before making a decision. A strong Yelp presence can help drive a steady stream of local traffic, especially in competitive urban areas.
Yelp’s ranking algorithm considers both the quantity and quality of reviews, as well as how recent they are. This means that consistently encouraging satisfied customers to leave honest feedback is essential if you want to stand out. However, Yelp’s strict guidelines and recommendation software can filter out reviews it deems suspicious or biased, so transparency is key.
Managing negative reviews on Yelp requires a thoughtful approach. Always respond professionally and avoid defensive language , potential customers read your replies just as carefully as the reviews themselves. With a tool like Reputic.app, you can monitor Yelp reviews alongside Google and other sites, ensuring you never miss an opportunity to protect your reputation and build trust.
#3: Trustpilot
Trustpilot is a global review platform that has become a go-to source for customers researching online businesses, particularly in e-commerce and SaaS. For brands looking for the best review platforms 2025 to build credibility across borders, Trustpilot is a smart investment. Its reputation for verified reviews and transparent moderation makes it a trusted source for honest customer feedback.
One advantage of Trustpilot is its extensive integrations , you can display your ratings and recent reviews directly on your website, boosting trust at critical points in your sales funnel. A high Trustpilot score can also improve your brand’s visibility in search results, helping you attract new buyers who are actively comparing providers.
To maximize results, claim your business profile and encourage customers to share their experiences right after a purchase. Reputic.app makes managing Trustpilot easier by aggregating your reviews alongside other top platforms, providing AI-powered sentiment analysis, and even suggesting tailored responses that maintain your brand voice and tone.
#4: Facebook Recommendations
With billions of active users worldwide, Facebook remains one of the best channels for businesses looking to expand word-of-mouth and gather authentic feedback. In 2025, Facebook Recommendations continue to play a vital role among the best review platforms 2025, especially for small businesses and local service providers whose audiences already spend time on social media.
Unlike traditional star ratings, Facebook Recommendations are more conversational. Customers can easily recommend your business to their network, and their comments often include helpful context that builds trust with future prospects. This social proof shows up directly on your Facebook Page, helping to convert visitors into paying customers.
To get the most out of Facebook Recommendations, actively engage with your followers, respond to every recommendation, and encourage satisfied customers to share their experiences publicly. With Reputic.app, you can track new Facebook Recommendations alongside Google Reviews, Yelp, and other key sites , so you never miss a chance to thank happy customers or address concerns quickly and professionally.
#5: Better Business Bureau (BBB)
While not as trendy as social media or consumer review apps, the Better Business Bureau (BBB) remains one of the best review platforms 2025 for businesses that want to demonstrate trustworthiness and ethical practices. BBB accreditation can be especially valuable for service providers, contractors, and B2B companies that rely heavily on reputation and referrals.
The BBB allows customers to file complaints and leave reviews, which are publicly visible alongside your business’s rating. A strong BBB profile can reassure cautious customers and give your brand an edge over less reputable competitors. Plus, many government contracts and larger partnerships still check BBB status when vetting vendors.
If you choose to pursue BBB accreditation, respond to every review and complaint in a timely, professional manner. This shows prospective clients that you’re transparent and dedicated to solving problems. With Reputic.app’s real-time alerts and AI-generated suggested replies, you can stay on top of BBB reviews just as easily as you manage feedback on Google, Yelp, or Trustpilot , keeping your reputation strong across every channel.
Honorable Mentions: Niche and Emerging Platforms
Beyond the big names, there are countless niche and emerging review sites that can help you reach specific audiences more effectively. Depending on your industry, these platforms may be just as important as the larger networks when deciding where to get customer reviews that really count.
For example, travel and hospitality businesses should never overlook TripAdvisor, which remains a trusted source for travelers worldwide. Home service providers may benefit from platforms like Angi (formerly Angie’s List), while software companies can gain credibility through sites like G2 and Capterra.
Staying aware of new platforms is also wise. As customer behavior evolves, emerging review sites and industry-specific communities can quickly grow into influential channels. Using Reputic.app, businesses can easily add new review sources to their monitoring dashboard, ensuring they stay ahead of trends and continue to build trust where it matters most.
How to Prioritize Review Sites Based on Business Type
Choosing the best review platforms 2025 for your business isn’t a one-size-fits-all decision. The right strategy depends on what you sell, who you serve, and how your customers find you. A clear plan helps you focus your efforts and get more value from every review.
For local restaurants, salons, and small retailers, platforms like Google Reviews and Yelp should be top priorities because they directly influence local search rankings and foot traffic. If you run an online store or a SaaS company, Trustpilot or niche sites like G2 and Capterra may deliver the most credibility and reach.
Multi-location businesses should ensure each branch has its own profile on platforms that support location-specific reviews, like Google and Facebook. This helps maximize local SEO and gives customers relevant information for their area. With Reputic.app, you can manage reviews for all your locations and brands in one dashboard, saving time while keeping your online reputation strong across the board.
Introducing Reputic.app: Your All-in-One Review Management Tool
Now that you know where to get customer reviews, the next step is making sure you can monitor and manage them efficiently , especially if you’re active on multiple platforms. That’s where Reputic.app comes in. This powerful B2B SaaS solution is designed to help businesses of all sizes keep their online reputation healthy and their customers happy.
With Reputic, you get a centralized dashboard that aggregates reviews from the best review platforms 2025 , including Google, Trustpilot, Yelp, Facebook, and more. Real-time sentiment analysis powered by AI helps you understand what your customers really think, automatically tagging reviews as positive or negative and extracting key insights.
Better still, Reputic sends instant email notifications every time a new review appears, so you can respond promptly. For busy teams, AI-generated suggested replies help you maintain a consistent, professional tone while saving time. Whether you manage one brand or dozens of clients, Reputic makes it easy to keep your reputation strong and your customers engaged.
Case Study: How Reputic Helped a Multi-Location Business
To see the power of Reputic.app in action, let’s look at a real-world scenario. Imagine a regional chain of 15 coffee shops struggling to manage reviews spread across Google, Yelp, Facebook, and niche local directories. With multiple managers and hundreds of new reviews each month, staying on top of feedback was time-consuming and inconsistent.
By adopting Reputic.app, the company brought all its reviews into one easy-to-use dashboard. Managers received instant alerts whenever a new review was posted, along with AI-suggested responses tailored to each customer’s tone and sentiment. Using Reputic’s sentiment analysis, the business quickly spotted recurring complaints about mobile ordering wait times , and addressed the issue with a process improvement.
Within six months, the chain saw a 30% increase in average star ratings and a significant boost in positive mentions across the best review platforms 2025 audiences rely on most. The result? Higher foot traffic, repeat customers, and a reputation that stands out in a crowded market.
Best Practices for Getting More Customer Reviews
Knowing where to get customer reviews is only half the battle , you also need a consistent strategy for collecting them. Happy customers are often willing to leave a positive review if you make the process simple and ask at the right moment.
One proven tactic is to request reviews shortly after a positive experience, like a successful service visit or a completed purchase. Automated follow-up emails or SMS requests work well, especially when they include a direct link to your profile on the best review platforms 2025. Be clear, polite, and avoid incentivizing reviews, which many platforms prohibit.
Make it easy for your team too. With Reputic.app, you can automate review requests, monitor new feedback, and track response rates , all from one dashboard. This helps you grow your online reputation naturally and ensures your best customers share their stories where it matters most.
How to Respond to Positive and Negative Reviews
Gathering reviews is just the start , how you respond is just as important for building trust and showing customers you care. Whether it’s praise or criticism, thoughtful replies help shape your reputation on the best review platforms 2025.
For positive reviews, thank the customer by name when possible, highlight specific details from their feedback, and invite them back. This personal touch turns happy customers into loyal advocates.
For negative reviews, respond promptly and professionally. Acknowledge the issue, apologize sincerely if needed, and explain how you’ll address the concern. Avoid arguments or defensive language , potential customers read your responses to gauge how you handle problems. Reputic.app’s AI-suggested replies make this easier by analyzing each review’s tone and providing response drafts that align with your brand voice, saving you time while keeping communication thoughtful and consistent.
Final Thoughts
As 2025 unfolds, the importance of online reviews will only continue to grow. Knowing where to get customer reviews , and managing them effectively , is key to standing out in competitive markets, earning customer trust, and boosting local search rankings.
By focusing on the best review platforms 2025 like Google Reviews, Yelp, Trustpilot, Facebook, and the Better Business Bureau, you can build a reputation that drives new business for years to come. And with Reputic.app, staying on top of every review across all your locations and brands is easier than ever, giving you the confidence to grow your reputation , and your revenue , at scale.
Ready to strengthen your online presence? Start by choosing the right platforms for your business and make Reputic.app your trusted partner in reputation management.
FAQs
1. What are the best review platforms for small businesses in 2025?
The best review platforms 2025 for small businesses include Google Reviews, Yelp, Facebook Recommendations, Trustpilot, and the BBB. The right mix depends on your industry and where your customers search for information.
2. How can I get more customers to leave reviews?
Ask at the right moment , such as right after a purchase or successful service , and make it easy by sharing direct links. Tools like Reputic.app can automate requests and reminders to help you collect more reviews effortlessly.
3. Should I respond to every review?
Yes! Responding to both positive and negative reviews shows customers you value feedback and take service seriously. Timely, thoughtful replies can turn unhappy customers into repeat buyers and positive reviewers into brand advocates.
4. How does Reputic.app help manage reviews?
Reputic.app aggregates reviews from multiple sites, monitors them in real-time, performs AI sentiment analysis, and suggests custom replies. This saves you time, keeps your reputation strong, and helps you stay engaged with your audience across every channel.
5. Is it worth paying for BBB accreditation?
For certain industries , like contractors, service providers, and B2B companies , BBB accreditation can boost trust with clients who value verified, ethical business practices. It’s not mandatory for everyone, but for the right business, it can pay off.